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PCMag.com is the leading authority on technology. We provide lab-based, objective reviews of the latest technologies and services. Our industry-specific analysis and practical advice will help you make better purchasing decisions and make the most of technology. You may even create your own videos on YouTube and aren’t interested in that dirty revenue. You can opt out of ads so that viewers can see your videos without being shackled by commerce. Make sure the area that you’re filming in is as quiet as is possible. If you choose to go with an expensive camera you can find online tutorials for shooting with the camcorder or DSLR and the most optimal settings to ensure your footage doesn’t get dark or blurry. Get more information about QQTUBE
If you come across videos that have the CC BY license, you may use it and customize it to suit your needs. The more sites where your message is displayed, the higher chances that it will be noticed. It’s a great strategy to expand your reach beyond YouTube through the use of social media for marketing. Many YouTubers have calls to action similar to that at the close of their videos to increase their views.
The creation of a YouTube channel for your company provides a central platform that allows your customers to watch and interact with your videos. If you’re a regular user on our channel you’ll recognize this one from memory. If you wanted to start the channel to feature videos on travel, beauty, and video logging, you’ll have too many subjects. If you’ve not yet started an account on YouTube because you’re overwhelmed by all the possibilities you, don’t fret. YouTube is the only source you’ll need to realize your dreams of becoming a video creator.
It’s an excellent practice to ask viewers to leave comments after having seen your videos. This will create positive interactions between your business and the target audience. Additionally, it will help to spark conversations with your fans. In the midst of all this online competition, it’s not difficult for your videos’ marketing efforts to be ignored, particularly in the event that your video content is poor. Video is among the most entertaining types of content that exists, but it is costly and time-consuming to create the quality YouTube viewers are used to.
If it’s tagged on its own, it will only be shown because of its keyword. If it’s placed in a playlist named “Productivity Hacks”, it will be ranked for multiple keywords and give YouTube an understanding of the content. About 65% of the users who visited Youtube this year used the platform to find solutions. The titles titled ‘How-to’ are suitable for any video that help people to find solutions, for example “how to change the tyre on a car or create cream cheese’. If you’d like to know more about using InVideo, and start today, read this instructional video. Before you start the camera examine the acoustics of the area. Verify if there’s an echo. If there is one, then move the camera elsewhere.
Your profile picture and your channel artwork should reflect your brand with clarity and quality images. In the event that you do not upload a picture or artwork, YouTube will fill in the images with generic ones for both.
COVID-19 has caused some businesses to closedown, but one entrepreneur has made the most of the pandemic and set up a brand modern medical spa. Whatever skilled an esthetician might be but if they’re uncooperative,, there are going to be issues. This will create a negative vibe in your spa as well as your customers and employees will sense this. In the end, if you have a unified, team-oriented staff , they will earn profits, and that will be the case for you. Each client is crucial and you cannot evaluate them after they arrive. It’s impossible to predict who is likely to become an ongoing client. Get more information about cheek filler charlotte
Naturally, you’d prefer to not locate this kind of business on the suburbs of town. Customers should be able to travel to and locate your location without difficulties. If you are looking to start any business of this type it is a good idea to purchase the franchise of a successful medical spa opposed to starting from starting from scratch. While it’s expensive to purchase the franchise of a reputable medical spa company, it will surely pay over the long term. Therefore, it is appropriate to say that competition within the medical spa sector of business is fierce.
Begin with a basic page on your website that explains your company’s name, the services you have to offer and how customers can book appointments with you. You can confirm this with your state’s regulatory bodies. You could also consider leasing a co-working space, however they may not be able to accommodate medical use, so make sure to inquire. Depending on the type of service you’d like to sell, you may be able get the products directly from the business that you purchase your products from, i.e., Image Peels sells products and other supplies. When you have found your name and make sure it’s there, you’ll need to create a business registration. Choose a name that’s important to you and will describe what you do.
This is also true for entrepreneurs who are not physicians and healthcare professionals who work with them. They provide treatments that are medically-grade, such as Laser hair removal Botox injectionsand dermal fillers as well as acne treatments microdermabrasion, hair transplantation and many more. In addition, medical spas provide patients with high-quality medical skincare and diet products for losing weight.
For instance, doctors or companies owned by physicians take on the least amount of risk for business by operating within an MSO-managed location. Our primary objectives was to locate a suitable place, get staff on board and operate in a legal manner. We rented a three-room apartment situated on the top floor an office building.
The amount of money and the flexibility of my schedule were exactly what I needed. Additionally, offering aesthetic treatments was a natural for me, and enabled me to utilize my nursing expertise in a completely different manner. Just divorced — and also a medical spa proprietor I was constantly reviewing the financial spreadsheets. What if I didn’t have enough money to pay for rent or our health insurance bill? There were days when I couldn’t get to sleep doing the same calculations repeatedly, and thinking about what could occur if I needed to shut down everything. The services offered haven’t been examined from The Food and Drug Administration. The products do not have the intention to treat, diagnose or prevent disease.
Achieving excellence in your job can lead customers to leave positive and positive reviews. A clinic that is rated positively can boost the perception of trust and trustworthiness. Not only will they be aware of you medical spa they’ll be inclined to look at your services. The majority of the stock must be held to an California licensed doctor. Furthermore, no over 49% may be held by non-physician health professional. In no way, can an medical company be owned by a non-professional. If you are hiring a doctor who does not have a medical license, you must know that it’s illegal.
CNBC says the fact that more car drivers in the roadway and there is a higher demand to have highly educated auto mechanics. This business is good for people who are mechanically-inclined. Every car manufacturer has its own processes and procedures that mechanics must adhere to. This is why specific training for mechanics is a requirement. Another insurance policy most businesses require is Workers Compensation Insurance. If your company will be employing employees, there’s a high possibility that your state requires you to be covered by Workers’ Compensation. It separates personal property from business’s assets, which is essential for your protecting your assets for personal protection. Get more information about Auto Repair 89130
There is nothing more frustrating during the summer heat or winter cold than having your vehicle not be able to generate cool or hot air, which causes you to feel extremely uncomfortable on the road. Although this might not affect the condition of the vehicle in danger but having your AC or heat fixed can make your car more comfortable. The best method to deal with these issues is to address the customers’ concerns in a positive manner which gives potential customers a glimpse about how you deal with problems and criticism. If you address the negative feedback, you may also be able to convert a disgruntled customer into one who is likely to visit your business again. Marty Guerrero, 50, from Los Angeles, admitted she did not know much about cars when she brought her red Mustang to a mechanic after it wouldn’t begin.
It might sound overwhelming for someone who isn’t totally immersed in the realm of automobile electronic control units. However, don’t fret because you’re generally taught about the myriad of wires and computers employed to keep the modern automobiles as well as trucks, SUVs motorcycles, and various other vehicles on the road.
Simple Q&A on symptoms to help you determine what might be wrong in your car. You’ll be able to identify three possible issues which could be the cause of these symptoms.
This isn’t the only benefit It also allows you to improve your efficiency in your business it gives your business credibility and makes it easier prospective customers locate and reach your company. You could offer basic services like oil or tire rotations, or provide more extensive services like repairs to your vehicle, maintenance of the engine, and electrical services. Service technicians at large and dealerships usually have little knowledge about repairs to cars. Talking directly about your concerns with the mechanic who will be working on your car can increase the chance that you be treated with respect. The ability to convey your message across will help you fix your car and avoid costly repairs. Even the most skilled mechanics can repair most vehicles if they are able to pinpoint the issue.
The most commonly used forms of business structures are sole proprietorship or partnership, a limited liability company, and corporate. When visitors purchase products or services mentioned on our website We often receive affiliate commissions to help support our efforts. The author is mechanical engineer as well as a freelance writer. He has completed the Bachelor of Science in Mechanical Engineering from Washington University in St. Louis.
The first thing you should do is let an auto mechanic remove the wheels and tires and then examine the outside of your brakes for signs of wear and wear and tear. Reconditioned parts may have been previously used, but it was then repaired to a point that is in top condition. Reconditioned components are generally extremely reliable and are usually less expensive than a brand new component.
Our team also added the capability to design an invoice footer with a customized design should there be the need for more information or explanations for the items on an invoice. Make use of these tools to ensure that the items on your invoice are clear to your clients. One of the most effective ways to promote your company is to network and establish relationships with dealerships. A lot of dealerships don’t have mechanic shops and will refer customers to local repair shops for auto repairs. One method of getting dealer work is to employ mechanics that are qualified to work on certain models of vehicles. If a dealer is aware that you are a specialist in fixing their particular type of car and is confident in your abilities, they are more likely to recommend customers to you. If you conduct an easy Google search to find auto repair shops in your area There could be a lot of mechanics you can choose.
Your business should be structured to help you achieve the goal of success over the long term. Engage in reviews on review sites and discussion forums . You can also write an auto advice blog. Be sure to reward loyal customers by giving discounts on certain occasions like spring break or Christmas. Rewards demonstrate that you appreciate your customers and they could become your long-term customers. Make sure to confirm the mechanic is certified and experiencedbeforemaking a choice based on prices. The highest quality replacement auto parts, complies with the highest quality standards.
You can view videos that you can watch on YouTube and Autozone and also download repair manuals from your vehicle’s manufacturer. Even if you end up having to spend a few thousands of dollars for repairs, you could still save money with the auto repair financing. Before signing the dotted line to sign an auto title loan make sure you know the terms and conditions you’re agreeing. If you fail to pay back the loan, the lender may take away your car to make up for the rest of the loan, or even charging you the repossession cost in some instances. Since many lenders will offer 25 to 50 percent of a vehicle’s value, this can allow you to get an amount that is higher than what you can get with an individual loan or credit card. Find out much your car could be worth by using sources like NADAguides. Federal credit unions are able to offer APR rates fixed to 28% on these kinds of loans. PALs are offered with low interest rates as well as higher rates than standard payday loans.
The value of technology lies in its capacity to improve efficiency in routine tasks and tasks. For more information on finding the right people for your shop, check out this article. Car lifts lift the vehicle so that your mechanic can do the work faster. Check to see if the shop guarantees their work by offering a warranty of some sort. For comparison, ask about their guarantee for a regular repair, for example, brake repair. Find information on local mechanics via AAA, Angi (previously called Angie’s List), RepairPal as well as Yelp.
Madara Uchiha was a legend from the Uchiha clan. He witnessed the deaths of four of his brothers, and his hatred grew, which is why his strength was so strong. While humans generally have two eyes, Naruto’s people have special eyes. These “eye techniques,” the Dojutsu give users more power and special abilities that can be used in battle. We will tell you which eye is stronger, and we will be referring to the Sharingan, the Rinnegan, and the Byakugan as the three greatest Dojutsu. After he transplanted his brother’s eyes, the Eternal Mangekyo Sharean granted him access, and his left eye became the Rinnegan. Sasuke was also granted the Six Paths powers by the Sage of Six Paths. This strengthened him further. Get more information about Sharingan Contacts
Shonen anime has many amazing and creative abilities, some of which may be based on plot-established power systems. These abilities are what attracted me to Shonen. You can see a variety of characters using these abilities to solve problems or fight in HunterxHunter, Dragon Ball Z and Bleach. There are many of these powers in Naruto. However, I would like to focus on the terrifying glare of Uchiha Clan’s Sharingan.
It’s evident that Sharingan Genjutsu users don’t need to be actively using them to capture an enemy or target in Genjutsu. Sasuke, one of the main characters in the Sharingan, is a factor that draws people to the Sharingan. Sasuke is a Sharingan, and is also a serious, brooding character. This made him very popular among teens who wanted to be him, or had a crush on his character. The series revealed more about the Sharingan, including the plot-critical characters. Although Byakugan’s abilities are more impressive than Sharingan’s, Sharingan is skilled in Taijutsu and Gen. Byakugan is more adept at spying, but Sharingan would be better in a fight. I would have them any other way.
The Sharingan’s ability to copy Jutsu is one of its greatest strengths. This eye is well-known for its ability to see through almost all types of ninjutsu and genjutsu and allow the user to do the same. In the series, we have seen that Kakashi (a non-Uchiha member) uses Sharingan and Mangekyou Sharingan. Sharingan refers to the ability that suckers too many Chakras from the user’s body. Naruto has a larger Chakra than Kakashi and can suffer this result.
This is contrary to Madara’s explanation. Uchiha Madara has also been seen using the Susano’o. It is possible that he has already mastered Amaterasu or Tsukuyomi, though it remains to be confirmed.
Sharingan is the Uchiha Clan’s signature ability, and it is passed down through generations. Sharingan’s abilities and powers are different from one person to the next. Sharingan’s greatest strength is its ability to copy any jutsu, even if it isn’t a Hiden ability. The Sharingan can copy any technique, no matter what it is, whether it’s genjutsu or ninjutsu. The user of the eye must be able to perform the jutsu they are copying. To copy an Earth Release jutsu, a Sharingan user must at least know Earth Release.
Emotional distress, as explained recently by the edo-tensei hokages, activates Sharingan. I believe intelligence and emotional distress are the key factors in determining an ability. Kishi is very proud of his clan-related abilities and bloodlines. It would not surprise me if a bloodline played a part in sharingan abilities. It was recently mentioned that Sasuke looks like Madara’s brother. I was mistakenly assuming that Izanagi & Izanami were techniques beyond Susanoo. But I read the manga again and, as you stated, Mangekyou is not necessary.
Sasuke was not concerned about the opinions of others and only wanted revenge on his brother. His Tsukuyomi, such as Itachi’s, was far from Itachis and could not alter reality like Itachi. Sasuke was able to control the flames from his amaterasu, unlike Itachi. He could use them for offense and defense. They could be used in conjunction with other attacks, and could even be turned off at will. His only destructive ability, the amaterasu, was more powerful than anything Itachi could do. Mangekyou Sharingan’s abilities are dependent on the user’s mental state.
Kakashi Hatake is commonly known as the “Copy Ninja”, as he has successfully copied over 1000 Jutsu from the Naruto universe. The Jonin-level Shinobi, who is the leader of Team 7, is one of the most powerful ninjas in Leaf Village.
While Izuna’s Mangekyo-Sharingan abilities are not known, he was strong enough for Madara to beat him and could even fight Tobirama Senju in battle. He was the second-stunning Uchiha his generation, but he died at the hands the future Second Hokage. Shin had also managed somehow to awaken Mangekyo Sharingan and, with his eye power he was able to telekinetically manipulate weapons he had branded using his mark.
months. When you press one button, you are able to make your party outdoors and enjoy a fresh clean, pest-free atmosphere. They are versatile beautiful, attractive, and easy to use. They’re an affordable option to turn your garage into a relaxing outdoor living room. Learn more about retractable screens Garage door
Garage door screen screens to patios motorized screens are an excellent option for your home. The enclosures for these screens can be motorized or manual and completely protected from bugs due to the screen’s attachment to the track.
Scroll down to the bottom of this page to find more details. Check out our other products for various openings in your home. Homeowners are able to utilize the Somfy remote or their Somfy Smart Home app on their mobile phones. Our motors are manufactured by Somfy the market leader for Smart Home products. A vinyl (see-through) choice that is perfect for commercial applications.
The installation was difficult since there aren’t many straight angles for boats, particularly around the two sliding doors. Maryland Screen’s attention to detail and meticulous execution of the installation was impressive. The screens function perfectly and we utilize them every day.
Long-Lasting: Our top-quality components and materials ensure that you’ll be able to keep your screens in good condition for years without any issues with maintenance. The screen door integrates with your garage door. We bought the Phantom Screen from Maryland Screens. The purchase was processed by email, and the communications were prompt and precise.
I would suggest this to anyone at any time. It’s time to open the windows and let the fresh air enter your home without pests. Screens should be removed when they are you are not using them. Additionally, make sure to use the screen only in low-windy conditions.
They are kid-proof and dog-proof and look stunning. Maryland Screens did an outstanding job. They’re professional, friendly, and do high-quality work. We suggest them highly to anybody who needs screens for their homes. Screenmobile is the market leader for Motorized Garage Screens, also known as motorized retractable screens also known as garage power screens. The ability to keep insects out, while making use of all the space in your garage space is an excellent option to increase the usable space.
Made for double or single-size garages, the PanoramaUltra Garage Screen can be put in place easily for the DIY-er. Secures the retractable central door of the Lifestyle in place.
The work performed at our house through Maryland Screens was top-notch. From the replacement of window screens to installing brand new French doors with a retractable screen their team performed high-end work on time. We have been extremely satisfied by their speed of response even after the project was finished.
Mirage Screen Systems is the most renowned supplier of the smoothest retractable screens available. Fill out the form to get an estimated lead and freight estimate along with any other information you need in order to make a decision. This is the time when we’ll determine the exact size of your garage’s screen as well as the cost estimate for freight time, the lead time, and payment terms. Proudly made in America and designed specifically to give your garage the versatility that is unlike other outdoor options.
I installed retractable screens to protect the French doors. The installation was not only completed promptly, but the entire process was also clean and clearly explained. The retractable screens placed on the vessel have performed the way we wanted them to.
Every set of garage doors screen kits comes with everything you need to set up your own screen. The retractable screens are suitable for any type of door, including french doors, as well as sliders. Motorized screens from us are ideal to let fresh air in while keeping insects out. I was extremely pleased by the manner Mike dealt with my screen door problems this week. The screens were apparently not correctly installed and Mike promptly remedied the issue. Additionally, Mike showed me how to take care of and maintain the screens’ tracks to ensure that I don’t experience any more issues. I was extremely pleased with the outcome and I would highly recommend Maryland Screens highly.
A woman seeking emergency treatment for a life-threatening condition died after a ransomware attack crippled a nearby hospital in Düsseldorf, Germany, and forced her to obtain services from a more distant facility, it was widely reported on Thursday.
German authorities are investigating the unknown perpetrators on suspicion of negligent manslaughter, the Associated Press, German news outlet NTV, and others reported. The event under investigation occurred last Friday when the unidentified woman was turned away from Düsseldorf University Hospital because a ransomware attack hampered its ability to operate normally. The woman was rushed to a hospital about 20 miles away, resulting in about a one-hour delay in treatment. She died.
So far, little is known publicly about the ransomware strain or the attackers involved in the infection, which began last Thursday, about 24 hours before the death occurred. A report from the North Rhine–Westphalia state justice minister said that the attack encrypted about 30 hospital servers and left a message instructing the Heinrich Heine University, to which the Düsseldorf hospital is affiliated, to contact the attackers.
Düsseldorf police eventually communicated with the attackers and told them that the attack had hit a hospital treating emergency patients, not the university. The attackers reportedly withdrew the extortion demand and provided a decryption key to unlock the servers. The justice minister report said that the attackers are no longer reachable.
Hospital officials said on Twitter that the infection occurred after attackers exploited a vulnerability in a “widely used commercial add-on software,” which the tweet didn’t identify. As noted by ZD Net, the officials also said they had notified German authorities of the attack. Hours earlier, the German agency responsible for issuing cybersecurity warnings, the BSI, tweeted a link to this advisory from January. The advisory warned that attackers were actively exploiting CVE-2019-19781, a critical vulnerability in the Citrix application delivery controller, which customers use to perform load balancing of inbound application traffic.
Citrix didn’t immediately respond to an email asking if the vulnerability was the initial entryway into the Düsseldorf hospital. CVE-2019-19781 was in the news on Wednesday when federal prosecutors said it was one of several vulnerabilities allegedly used by hackers backed by the Chinese government to breach game and software makers.
Last week’s infection isn’t the first time hospitals have been paralyzed by ransomware. Last year, 10 hospitals—three in Alabama and seven in Australia—were hit by attacks that also hampered their ability to accept new patients. A few days later, the three Alabama hospitals reportedly paid the ransom so they could obtain the decryption key needed to restore their systems.
This story originally appeared on Ars Technica.
More Great WIRED Stories
Silicon Valley has long been criticized for operating under an erroneous binary: You must choose between profit or positive social impact. As people around the nation face an ongoing public health emergency, overlapping climate crises, and a long-delayed reckoning with race, more people are calling on the tech industry to prioritize social impact over profits. Two vanguard venture capitalists are sending shockwaves through Big Tech by arguing it doesn’t have to choose.
“If you talk to the young people of today, what you hear so often is ‘we want to do good,’” Katie Rae, CEO and managing partner of The Engine, said at the WIRED25 event. The Engine is an MIT-backed venture firm focused on funding long-term projects around sustainability, reducing waste, and advancing public health and preventive medicine.
“So if you just follow the youth, they want to be on a mission that is good for our planet and good for our society,” Rae explained. “You’re gonna make money by being aligned with them. You just sound old when you say ‘You can’t make money by doing good.’”
Prioritizing social impact and listening to the underappreciated is a strength of venture capital, not a weakness, argued Arlan Hamilton, founder and managing partner of Backstage Capital. The five-year-old firm prioritizes investing in companies whose founders are diverse and members of underrepresented groups. Hamilton says she saw the dominance of white males in venture capital as an opportunity.
“So many people are overlooking us and taking us for granted,” she said. “My thought was, if we have done so much with so little, as I’ve seen so many of us do, what would happen if we were given more? If we had a chance that was not afforded to us prior?”
Progress is slow and the stakes are high. Venture capital investment in the US topped $130 billion in 2019. Still, fewer than 10 percent of venture deals go to founders who are women, people of color, or those who are a part of the LGBTQ+ community. And while Silicon Valley is known for its technical innovations, Rae notes an alarming lack of support from the industry in funding projects that tackle our ongoing climate and energy crises head on. By investing in startups that prioritize this, venture capital can serve as a model for leaders in the value of rejecting the choice between profitability and social impact.
“We have to continue to educate those that make policy,” Rae said. “We also, on the venture capital side, on the entrepreneurship and innovation side, have to show the way. It’s a collaboration that needs to happen.”
By succeeding without dismissing diversity or the environment as lofty ideals, Hamilton believes that the tech industry can catalyze the change already happening around the country.
“This can’t just be a moment,” Hamilton said. “It has to be a movement.”
Portraits by Amanda Edwards/Getty Images and Suzanne Kreiter/The Boston Globe/Getty Images.
More From WIRED25
Among the many egregious scientific inaccuracies of Finding Nemo—fish can talk, sharks form support groups, turtles wax their shells—perhaps none is more glaring than the conceit of fish maintaining friendships. As many a marine biologist has noted, fish aren’t in it to make friends—they’re in it to survive and reproduce.
But scientists are uncovering a fascinating exception in coral reefs, not unlike the one Nemo called home: Here fish of various species band together, developing social networks exactly to survive and reproduce. By arranging underwater cameras on a plastic scaffolding above reefs, and using algorithms inspired by video games to determine where the fish are looking, the researchers modeled how individual fish monitor each other’s movements to determine whether an area is safe or dangerous. These social networks make it safer for fish to gobble up the algae that would otherwise choke coral reefs if they weren’t around to keep it in check. If too much algae grows, it keeps light from reaching the corals, preventing them from harvesting the sun’s energy. Break up this social network by overfishing, and the consequences ripple across the whole ecosystem, the researchers argue in a new paper published Monday in the Proceedings of the National Academy of Sciences.
“We’ve seen through Facebook, through Twitter, that you can glean incredible volumes of data to reach really powerful insights about human behavior,” says lead author Michael Gil, of the University of Colorado Boulder, UC Santa Cruz, and the National Oceanic and Atmospheric Administration. “Technology is now allowing us to bring that sort of renaissance of big data into nature.”
Gil and his colleagues have amassed that data by essentially turning coral reefs into video games. From above, the camera array watched the fish move around the reef. The researchers placed a waterproofed iPad on the seafloor and played a video of something called a “looming stimulus,” basically a black circle that expands to mimic an approaching predator. “This has been shown to scare the bejesus out of all sorts of critters in lab experiments,” says Gil. As you can see in the GIF above, fish in the wild are no different.
The researchers trained an algorithm to recognize individual fish and then tracked them as they swam about. They borrowed a technique called “ray casting” from early first-person shooters like Wolfenstein, which cast rays from the perspective of the player’s character to render what should be in their view at a given moment. “You can map out what that player ought to be seeing in a three-dimensional virtual environment,” says Gil. “We can repurpose the same technology, the same idea—but we can do it with fish.”
So in that GIF, the red ray is tracking how the fish is seeing the looming stimulus on the iPad—as the circle on the tablet suddenly grows bigger, it grows bigger in the fish’s eye, thickening the ray. Eventually the black circle grows big enough that the fish who are watching it get spooked and scatter. As they swim away, the white rays shown in the video are tracking how each fish is eyeballing the others around it. Same principle here: The thicker the ray, the more the neighbor is in our subject’s field of view.
By scaring the bejesus out of fish over and over, all the while tracking what each individual is looking at, Gil and his colleagues gathered tons of data that paints a new portrait of the social dynamics of reef fish. These are different species like parrotfish and rabbitfish, mind you, not schools of conspecifics—a complex social network of fish taking cues from one another. “Fish that we might have thought are kind of boneheaded are, in fact, embedded within social networks,” Gil says. “We’re talking about species of fish that don’t typically form schools. And we’re talking about a bunch of different species, but they are nonetheless connected through flows of information. And these flows of information have really strong effects on individual decisions.”
Even if they aren’t a part of a school, fish turn out to be habitual followers. By frequenting a particular area of a reef, they’re unintentionally telegraphing important information for other fish, even of different species: Here is food, and here I am safe from predators, and so you will be, too. You and I do the same when we’re walking a street looking for a place to eat—you’re going to choose a crowded restaurant because the people within are telegraphing information about its desirability, however unintentionally. “On the flip side, if you see a fairly empty restaurant, you might conclude—especially at dinnertime—’Oh maybe the food’s not that good,’” Gil says. “Or maybe there’s even a food-poisoning risk. So it sort of seems similar to these fish, except for them the stakes are a bit higher. They’re actually looking for patches that they can eat from, and not get eaten by, say, sharks.”
The informal social network that these fish form is, like Facebook, a powerful surveillance protocol, which the researchers have now precisely characterized. They’ve found that fish are more likely to stick around an area filling their bellies with algae if others are also around. And their experiments show that if a fish is seeing the looming stimulus on the iPad but also seeing other fish with the same eyeball, it’s less likely to freak out. “So in other words, if there’s a bunch of fish between them and the scary thing, they’re way less likely to flee from the scary thing,” Gil says.
Levels 1 and 2—burning mostly fat—are ideal for the morning. But a 4 or a 5 in the morning, after at least eight hours of no eating, means your body is still trying to burn through what you ate the day before. The app also suggests you take a breath measurement before a workout, to make sure you have enough energy. This is helpful for the newbies among us, but if you’re well versed in nutrition, regularly work out, and eat well, you probably already know how your body reacts to certain meals and don’t need a device to tell you.
Having a score made me think twice about what I was snacking on, even if no one but myself was seeing it. It was just enough of an incentive to make smarter choices, instead of, say, spending an entire day eating nothing but frozen tater tots and rice sides. (Please tell me I’m not the only one?)
Based on your score, Lumen builds a day plan for you, with a suggestion of eating low-, medium-, or high-carb foods. This was especially helpful for me, because it offers advice in a way that’s easy to digest (pun intended). It doesn’t recommend you start an intense diet or make you feel like you’re starving yourself, as some diets do.
The app offers many suggestions for each of your three meals—like grilled shrimp with broccoli, cauliflower, and walnuts for dinner—and you can customize them. For example, one of its breakfast suggestions is scrambled tofu, beans, and a green salad. When you click on the meal, it gives you alternatives for each ingredient that still offer the ideal grams of carbs, protein, and fat. Instead of beans you can substitute hash brown patties (my favorite); instead of the tofu you can have two boiled eggs and one can of tuna. This is a plus for anyone who does not want to follow a one-size-fits-all plan, or doesn’t instinctively know a good substitution for a food item they don’t have or don’t like. These suggestions also make it more likely you’re going to enjoy the meal you’re eating and not consider it a frustrating concession to a diet.
To further personalize, you can choose if you’re a vegetarian (or vegan), mark if you have any allergies, or if you don’t eat a certain type of food, like soy or pork, for example. It’s nice to have everything in one place, so you don’t have to go searching for your own interpretations of meals. In time, it would be nice to see a larger, revolving menu of meals.
The app helped me better understand what goes into a properly balanced meal, so even when I don’t eat what it suggests, I’m more aware of what a normal meal should look like.
The app’s learning section is also particularly useful. It offers quick explanations on a range of health-related topics, from how to properly use the Lumen device to what exactly the correct serving of carbs really looks like. You click through short slides like someone’s Instagram story.